Whitehead Institute website and poster win top Council for Advancement and Support of Education awards

Our communication projects for this leader in biomedical research win peer / industry recognition.

Whitehead Institute website and poster win top Council for Advancement and Support of Education awards

Boston, January 15, 2002—The Whitehead Institute for Biomedical Research won the gold award at the CASE 2001 Publications Awards Competition in the World Wide Web category. The site, which launched last spring, was developed by Sametz Blackstone Associates in collaboration with Whitehead Institute staff.

The Whitehead Institute also received honorable mention in the Poster category for "Symposium XIX: Genomic Information." (Last year, "Molecular Machines" won a gold award in the poster category in the CASE competition.)

The website and poster are both part of a broad branding and communications initiative that Sametz Blackstone collaborated to develop and implement for the Whitehead Institute.

"The Whitehead Institute is part of the rapidly changing world of research and innovation in biomedical science. Over the many years that we have worked with the Whitehead, it, its audiences, and the landscape in which it operates have changed significantly. The new communications program, of which the website is a critical part, responds to the excitement, change, energy, and innovation that informs all of the Whitehead Institute's endeavors."—Andrew Maydoney, vice president, Sametz Blackstone Associates.

Seema Kumar, Associate Director and Chief Communications Officer of Whitehead is Center for Genome Research adds: "Our partnership with Sametz Blackstone has helped us to refine the audiences with whom we communicate and helped us deliver our messages in a consistent, compelling, and aesthetic manner—in a voice that connects and resonates."

About Sametz Blackstone Associates

Sametz Blackstone Associates provides communications counsel to leading corporate, academic, and cultural organizations. A 24 year-old global practice located in Boston's historic South End, Sametz Blackstone integrates strategy, design, and technology to develop and produce compelling communications that help evolving organizations navigate change. Clients are centenarians and start-ups—around the block and around the world: the Boston Symphony Orchestra, Boston Ballet, The New England Aquarium, Perceptive Informatics Inc., Goodwin Procter, Scudder Investments / Deutsche Bank, the McGovern Institute for Brain Research, the Whitehead Institute for Biomedical Research, Harvard University, Yale University, and MIT. Further information is available at www.sametz.com.

About The Whitehead Institute

The Whitehead Institute for Biomedical Research is a non-profit, independent research and educational institution known as a world leader in biomedical science. The Instituteis mission is two-fold: improve human health and welfare and extend the boundaries of knowledge for future generations. www.whitehead.mit.edu

About CASE

The Council for Advancement and Support of Education is the largest international association of education institutions, serving more than 3,200 universities, colleges, schools, and related organizations in 45 countries. CASE is the leading resource for professional development, information, and standards in the fields of education fund raising, communications, and alumni relations. CASE includes many prestigious academic institutions throughout New England, including Harvard, Brown, Yale, Boston College, Dartmouth College, and Northeastern University. CASE provides education professionals in alumni relations, communications, and development with essential tools to advance their institution. www.case.org