Scudder Retirement website wins NEDMA Top Honors

Sametz Blackstone shares Gold Medal from New England Direct Marketing Association (NEDMA)

Scudder Retirement website wins NEDMA Top Honors

Boston, MA, May, 2002—Sametz Blackstone Associates, a leading Boston communications practice, announced today that a website designed by them for Scudder Investments has won the gold award from the New England Direct Marketing Association (NEDMA) in the consumer electronic communications category. Sametz Blackstone developed the site, which launched last autumn, in collaboration with Scudder Investments Retirement Services Participant Education team. Scudder also received top honors in several other categories using the communications program originally designed in collaboration with Sametz Blackstone. The program had previously been recognized by industry leaders including 'Best of the Web' by Pensions and Investments, and a place in the kasina top defined contributions website list.

"The website is part of a broad communications initiative that Sametz Blackstone developed for the Scudder Retirement Services team," said Andrew Maydoney, Sametz Blackstone Vice president." "At a time when the need for retirement planning education programs has been made abundantly clear, Scudder has made a unique commitment in its industry to assure that programs are accessible and clear. The new communications program, of which the website is a critical part, responds to the excitement, change, energy, and innovation that informs all of Scudder's endeavors."

The award-winning site is rooted in powerful research commissioned by Scudder that revealed the need for retirement plan participants to increase their knowledge and responsibility for retirement planning. Additionally, principles of Multiple Intelligence (MI), a teaching / learning system identified by Howard Gardner's Project Zero at Harvard University, are used throughout the website.

About Sametz Blackstone Associates

Sametz Blackstone Associates provides communications counsel to leading corporate, academic, and cultural organizations. A 24 year-old global practice located in Boston's historic South End, Sametz Blackstone integrates strategy, design, and technology to develop and produce compelling communications that help evolving organizations navigate change. Clients are centenarians and start-ups—around the block and around the world: the Boston Symphony Orchestra, Boston Ballet, The New England Aquarium, Perceptive Informatics Inc., Goodwin Procter, Scudder Investments / Deutsche Bank, the McGovern Institute for Brain Research, the Whitehead Institute for Biomedical Research, Harvard University, Yale University, and MIT. Further information is available at www.sametz.com.

Clients include the Boston Symphony Orchestra, The New England Aquarium, FleetBoston Celebrity Series, Perceptive Informatics Inc., Goodwin Proctor, Scudder Investments / Deustche Bank, Harvard University, Yale University, and MIT. Further information is available at www.sametz.com

About Scudder Investments

Scudder Investments is part of Deutsche Asset Management, a global investment manager with $800 billion in managed assets (as of 12/31/01) and more than 500 portfolio managers and analysts worldwide. This website is part of a comprehensive education system offered in partnership with Scudder University an education initiative of Scudder Retirement Services. Further information is available at university.scudder.com

About New England Direct Marketing Association (NEDMA)

The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing; direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings with a Creative Forum immediately preceding the meetings. Further information is available www.nedma.com.