Tufts Health Plan launches new annual report—online
Cost-saving, web-distributed report maximized for both on-screen access and desktop printing. Learn more.
Sametz Blackstone launches annual report for Tufts Health Plan—online
Boston, MA, October 2004—Sametz Blackstone Associates, a leading Boston communications practice, today launched an innovative online-only annual report for Tufts Health Plan, a nationally recognized leader in providing comprehensive, quality health care coverage.
"While more and more organizations are mounting their print annual reports on their websites," says Roger Sametz, president of Sametz Blackstone, "this report for Tufts Health Plan is unique in that it is configured exclusively for web distribution, but designed to be equally legible and accessible whether viewed on screen or printed from one's desktop." Jörg Dressler, design director at Sametz Blackstone continues: " From the beginning, choices were made to maximize this report for both on-screen and print; usually one or the other suffers. Amount of information, type fonts and sizes, resolution of imagery, color—all were carefully considered so that a constituent could actually read the report on his or her screen without squinting or printing. On the other hand, when the report is printed, it doesn't have that incomplete, coarse look that many communications made for the web have when they are printed."
Kathleen Jarvinen, Manager of Marketing Programs at Tufts Health Plan continues: "Our new report tells our story—how we improve the lives of our members—and successfully supports the messaging through words, photos and data. Understanding how to utilize technology in ways that improve delivery of, and access to, actionable information while managing costs differentiates Tufts Health Plan. The report, itself, demonstrates this. We, with Sametz Blackstone as our partners, have produced a content-rich, data-driven, benefit-oriented report that will continue to position us as industry leaders and innovators."
The annual report is accessible from www.tuftshealthplan.com.
About Sametz Blackstone Associates
Sametz Blackstone Associates provides high-level communications counsel to leading corporate, healthcare, financial, academic, and cultural organizations. A twenty-five year-old global practice located in Boston's historic South End, Sametz Blackstone integrates strategy, message development, design, and technology to develop and produce compelling communications that help evolving organizations navigate change. Clients include centenarians and start-ups: the Boston Symphony Orchestra, Scudder Investments / Deutsche Bank, Harvard University, Yale University, MIT Sloan School of Management, Whitehead Institute for Biomedical Research, McGovern Institute for Brain Research, and Goodwin Procter, LLP. Further information is available at www.sametz.com.
About Tufts Health Plan
Tufts Health Plan is a Waltham, Massachusetts based health plan offering a full array of healthcare coverage options to individuals and through employer groups. The plan is known throughout the nation for its focus on supporting the delivery of innovative and high quality care while setting the standard for service and value.
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