Convergence: What for-profit enterprises can learn from non-profits: a BusinessWeek podcast with Roger Sametz and reporter Karen Klein

Karen talks with Roger about how for-profit companies can evolve deeper relationships with their prospects and customers, develop loyal ambassadors, spend their communication dollars wisely, and add emotional (and differentiating) meaning to their brands by adopting strategies and tactics honed by nonprofits.

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Brand-new day

Boston Business Journal
Mary Moore

For the Journal's "Outside the Box" feature, Reporter Mary Moore spoke with Roger Sametz about his philosophy and work and why it's more important than ever to actively manage the brand of your organization.

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Making the case and beating the odds

The NonProfit Times
by Claudia Zorn
Claudia Zorn sat with Roger Sametz to discuss what it takes to raise major dollars in the current environment.

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Upgrade your Web site into a sales-producing machine

Mastercard.com
by Dennis McCafferty
Dennis McCafferty talks with Roger Sametz about how most Web sites under-perform, and how they can be re-thought of to be more interactive, work harder to differentiate you and your offerings, and generate volume.

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Create, sustain, evolve: keeping your brand healthy and relevant

Create, sustain, evolve: engaging your organization to keep your brand healthy and relevant

MarketingProfs.com
Number seven in a seven-part series, 'Branding in the age of social'
by Tamsen McMahon and Roger Sametz

The mark of a successful brand is when people find that their personal brands are enhanced by connection to yours. But how do you encourage your constituents to take that kind of ownership?

Donor 3.0: connecting with the prospects of today, and tomorrow

Donor 3.0: connecting with the prospects of today, and tomorrow

University Business
by Eric Norman

When it becomes harder to raise funds—and the definition of success is coming up with just 90 percent of last year's revenues—fundraisers must better understand their donors and the different tools and approaches needed to connect with them if they're to influence and motivate a new generation of donors.

Put your brand to work: building your architecture for engagement

Put your brand to work: building your architecture for engagement

MarketingProfs.com
Number six in a seven-part series, 'Branding in the age of social'
by Brandon Walsh

While you can define your brand in a corner conference room, it doesn't really exist unless your constituents "get it." So how do you translate your planning and strategy into tactics that drive desired outcomes?

Brand control to Major Tom: the new rules of brand management

Brand control to Major Tom: the new rules of brand management

MarketingProfs.com
by Roger Sametz

Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control.