Websites / e-communications

It's no longer enough, if it ever was, to just have your website up and running. You need to ensure that people who are important to your ongoing success actually get to your site, find what they're looking for easily, experience and learn what you want them to, interact with you, have a reason to come back, and, ideally, act in your favor.

At Sametz Blackstone, we look at websites as part of your larger, integrated digital communications strategy (which, in turn, is often within a more comprehensive, cross-media brand-building strategy). RSS feeds can deliver specific information directly to customers and clients; blogs can help you keep content up-to-date and more personal; segment-specific e-newsletters can help maintain relationships and drive traffic to your site; microsites for specific groups (boards, wholesalers, alumni/ae) can provide targeted information, workspaces, and build communities.

While most sites are broadly cast, we work with clients to narrowcast within their site: to acknowledge different visitors' relationships and "distance" (you wouldn't hand an introductory brochure to someone you've worked with for a decade). We help to map and build paths for different constituent groups—so visitors can get to the information and experience that matches their relationship, interests, and needs.

Our interdisciplinary team of strategists, designers, and developers collaborate to craft a strategy for your digital communications, evolve content maps, design the look and behavior of sites and related e-communications, develop content management systems, build out sites, optimize them for search engines, and launch.

Often we provide the tools and training for you to build out your site––decreasing cost and increasing your “ownership.” And for all clients, we enable non-technical staff to easily update and maintain your site. And we're around for support.

Because the Internet has "leveled the playing field"—and can often flatten some distinctions between you and your competitors—it's particularly important that the content, design, and behavior of your digital communications—and the experiences they provide—work hard to project (and live) your brand and build the connections and relationships necessary for success.