Logos / logotypes

When thoughtfully planned and executed—and consistently paired with the attributes and messages that you want people to associate with your organization—your logo (symbol) logotype (wordmark), and business papers can help constituents better understand your values, capabilities, promises, and competitive positioning.

Often a main component of a comprehensive brand identity system, your logo can help people learn and remember your brand story. And because we develop the strategic and tactical underpinnings of logos and logotypes before mouse meets mousepad—and share this thinking with clients in a brief, you and your colleagues will be able to participate in a process that’s rational, inclusive, creative, and even fun.

We’ve created logos and logotypes (and attendant business paper systems) for clients across all of our practice areas: for educational and biomedical research institutions, hotels and restaurants, professional and financial service firms, cultural and healthcare organizations. Even the lowly fax cover sheet or mailing label can reinforce a message about your organization and help to build your brand.