High- and biotechnology

Customers for, and investors in, high- and biotechnology ideas, products, and services expect continuing progress, but the companies that wish to lead the crowd struggle daily to deliver and be relevant. Communicating effectively is critical.

“Nothing endures but change.” Heraclitus’ observation two-and-a-half millennia ago still rings true—especially for organizations that must innovate or face loss of market share, irrelevance, and possibly, extinction. The marketplace for high-tech and biotech is as much one of ideas and perspectives as it is of products and services. Success depends on making sales—but also on building relationships with prospective partners, investors, the media, and with groups and individuals who can influence decisions. Being seen as a thought leader adds value and credibility to every advance. Leading technology companies develop brands that build meaning beyond any transactional requirements.

Our clients in high- and biotechnology—Spotfire, Computervision, and Raytheon, for example—combine innovative products and services with a strategic approach to communications. Some clients are iconic, some start-ups, some growing with the intent of going public or selling themselves. We work with technology companies to develop brands that articulate unique perspectives and value propositions—brands that reinforce customer relationships and thought leadership, and that position enterprises to fulfill their individual strategic and tactical goals.