Healthcare

While innovations in medicine and science promise better treatments, even possible cures, healthcare organizations face increasing competition, recruitment challenges, and the omnipresent need to raise philanthropic dollars.

The nation’s aging population is generating ever-larger waves of people confronting conditions and diseases that take individual, social, and economic tolls. And worldwide diseases affect thousands or millions. Our healthcare system struggles to bridge the gap between what people and populations need to be healthy, and what can be delivered effectively in the face of skyrocketing costs.

To attract patients and philanthropic dollars, healthcare organizations must demonstrate a proven approach and/or altogether new ideas. And in the increasingly complex healthcare environment (where research organizations, biotechnology and pharmaceutical companies, hospitals and clinics, disease-oriented affinity groups and foundations, and policymakers at all levels of government intermingle, and even overlap), organizations must quickly distinguish themselves—establish their credibility, position themselves vis-à-vis other organizations and ideas, and make both rational and emotional connections to their constituents.

Sametz Blackstone works with healthcare organizations to build brands that have a special voice in a complex environment where much is at stake. For clients such as Joslin Diabetes Center, Schepens Eye Research Institute, and Brigham and Women’s Hospital, we help to strengthen a competitive position, identify “ways in” for donors, and build the brand stories that help begin and nurture relationships.